How Educating an Audience & Creating Awareness Helped Allbirds Become a Billion-Dollar Sneaker Brand
Within three years, Allbirds became a global phenomenon.
Photo credit: Alf Williamsen
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Who would’ve thought that a pair of sneakers could be made from wool? But, Allbirds as a brand did and now they’re making millions of sneakers from merino.
This approach is not confined to their sneakers and wool. They manufacture from footwear to apparel using natural-synthetic alternatives, which leaves a lesser carbon footprint on the planet.
Today, Allbirds are said to be valued at more than one billion dollars. Thanks to the multiple funding rounds, which injected over 200$ Million into this shoe company.
The brand itself made its way into the crowded market of footwear owned by multiple giants. But yet, they seem confident and competitive towards their approach in manufacturing, marketing, and selling. …
